The freedom to have a choice is one of great independence but it can also be a tremendous hinderance.

Do you ever find yourself, for instance, perusing a book store and finding yourself taking so long that you eventually end up making a rushed decision or forbid, leave the shop with no purchase? Too much choice encumbers our senses to the point where we just can’t make a decision.

Having choice is a great thing and I would rather have it, than not. It does make me think however about the way content is distributed to the masses and if there is any better, more personalised or segregated way in which this can be achieved.

With all this said, I could spend hours in a book store with a coffee in-hand quite happily anyway. Perhaps I need to become a book store clerk.

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